May Moqiu Ma
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#7802 How journalists should better connect their potential audience

12/6/2015

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How people get information nowadays? From newspapers they subscribe? or from watching TV? Maybe. But the majority I see, or the people in my generation, they are mostly active mobile users, and they get news from their mobile phone.

There are a lot of advantages of reading on cellphone. First It's convenient, you can pull your cellphone out almost whenever and wherever you want, even though you're outside in the dark, waiting for bus to come. But what kind of contents are best for mobile? I believe people are able to finish serious reading on their phone, and it's more likely they could finish long stories on their phone than on computers—they can read in fragmented time. However, those contents should be well marketed on social media.

I firmly believe that journalists should advertise their work on social media once they finished a story. Social media is a good place to share articles and thus is instantly becoming many people's source for information. Not only can they share, but also comment on what they're read. I also think that journalists should pay attention to what the audience say about the story, and interact with them. Of course not all the comments would be worth replying, but some might—and interaction with audience could also stimulate ideas for new stories.

​ So journalists should drop their pride, reply and discuss their stories with their audience. And I think it's nothing shameful for them to ask audience for ideas—just to get a grasp of what the audience care about, what they need and what they want to see.



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    May Moqiu Ma, Mizzou J-school grad student.

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